Salem, OR. — Oregon Main Street (OMS) has advanced Downtown Medford Association, North Bend Main Street, Port Orford Main Street, and Reedsport Main Street to the Designated Main Street level within the Oregon Main Street Network.
The Designated Main Street designation is a mark of distinction, recognizing communities that have demonstrated sustained organizational development and a strong commitment to revitalizing their historic downtowns through partnerships and community engagement. Organizations at this level gain access to advanced technical assistance designed to strengthen long-term impact and sustainability.
OMS officials said all four communities have shown a high level of commitment to the nationally recognized Main Street Approach™, a place-based methodology focused on economic vitality, historic preservation, and community-driven development. To qualify, communities must have a cohesive core of historic or older commercial and mixed-use buildings representing local architectural heritage, along with sufficient business density and a compact, walkable downtown district.
Prior to receiving the designation, each organization participated in the OMS Network at the Affiliated Main Street level, where they worked with OMS staff to build organizational capacity and strengthen downtown revitalization strategies.
More than 100 communities statewide currently participate in the Oregon Main Street Network, which includes the Accredited Main Street, Designated Main Street, Affiliated Main Street, Rural Regional Main Street, and Connected Communities tiers. There is no fee to participate in the network.
Oregon Main Street operates as part of Oregon Heritage within the Oregon Parks and Recreation Department. More information about the program is available at oregonmainstreet.org.
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